It's a rare for-profit company that releases anything significant from pure niceness so I can't read it as a gift. It's part of a corporate strategy; don't confuse it with largesse.
Philosophically speaking, do most people do something out of pure altruism? I personally don't believe so. Everyone has an agenda - be it to feel better, to score brownie points, to make people like them, etc. Why should we expect for-profit corps to be altruistic? We should remember their for-profit motives and also accept they can do good deed for non-altruistic reasons.
There you go, so you help others to feel happiness yourself. In which case, its not purely altruistic.
Why do people like you seem determined that nothing good can exist in other people. Your tribe turns everything to shit.