Because humans like other humans? humans want a legacy? humans want the species to persist and even excel? Not everyone is a nihilist.
Haven't made the calculations, but I'm quite sure we could keep the current technological pillars of well-being (food, health, heating) without much issue to the environment if we gave up all the other superfluous crap (private cars, gadgets, plastics toys, 3d videogames, etc). And we'd probably be much less depressed too.