I've never heard someone IRL talking about Teslas when they mean some other EV or EVs in general. So no, it doesn't seem like the kleenex effect at all, it's just much more attention grabbing to talk about Teslas specifically in an article, so it's done even thigh it's misleading.

Like, the actual article mostly only mentions EVs but then the headline says Tesla. It's clickbait. IMO the HN title should be edited to "Electric Vehicle fires..."