> While the prices are still not what you'd call cheap, they're far less than prescription hearing aids that can run $1,000-$4,000 per ear, according to Consumer Reports.

Um, well-received consumer grade noise-canceling earbuds are typically $350/pair.

I have been down this rabbit hole (you can imagine why) and $1300/PAIR for auto-adjusting, personalized hearing-aid that can be had OTC is frinkin steal. That’s less than the cost of just being evaluated and measured if your insurance is less than stellar.