I feel bad for netflix - but at the same time this loss of customers was a long time coming.

I had friends that had been paying for netflix for years, barely checking out a movie or two a year. What netflix did was stir the pot - their price hikes kind of jolted these people and reminded them of their subscriptions. Had netflix done things slowly, these same people would never have noticed and everything would be ok. The reason I am so harsh on netflix, is because surely they were aware that a large segment of their users were almost dorment - did it really not occur to anyone what would happen if they rocked the boat?