The problem is that many are replacing unreliable mass media with even more unreliable facebook and alex jones.
There are many media outlets that specialize in selling the reality that a large enough population wishes to be true. These are the outlets people who don’t trust “the media” are gravitating to.
Which ones don't do that? It's hard to find journalists who are not activists, or at the very least do not toe the line.
“In general, how much trust and confidence do you have in the mass media -- such as newspapers, TV and radio -- when it comes to reporting the news fully, accurately and fairly -- a great deal, a fair amount, not very much or none at all?”
I do think the question should be clarified though.
More skeptical, my ass.