I think they lost a lot of potential customers after NSA released Ghidra.
binja had more to do with loss of enterprise customers than ghidra. I know maybe 100 professional sres and none of them use ghidra on a daily basis. most use binja now, and others admit they only use ida, because they already have it and know how to use it. they also admit if they have to move to a place without ida licenses, they would be happy to go binja full time if that's what their teammates use
I think things can only get better. Right now it's hard enough to be allowed to buy the damn thing in the first place!
I hope it does. It may direct more attention to Ghidra instead.