Product-led or Content-led or Community-led growth. Which is best for Dev-Tool?

2 pointsmidspectrum4 comments

What's the best strategy to focus on in early days for developer tools & Cloud Saas to build a sustainable business

All 3 are needed for huge success but if you had to start with one, I would say "Content" since in the early days, you are looking to build trust, authority and discovery. Think DigitalOcean.

Amazing time to post this. DO teardown is on my to-do list. Quick add up, any quick link you have in recommendation to deep-dive their content led growth playbook?

Are these three not essentially the same thing? Talking to customers and building what they want?

Talking to customers and building what they want is a focus to build the product in the right direction. The question is what should be the focus for traction at an early stage to double down on?

For example, in the early days companies like Digital Ocean, and Twilio have all spend their massive energy doubling down on the content they produced whereas companies like Supabase, and Spinnaker have taken a community approach.

We are at a stage where we are not yet sure what's best suited to focus on and spend our major time and energy.

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