Governments around the world getting more belligerent towards big tech, just see the numerous jurisdictions scrutinizing Apple, too.

"Tell his children that government is more powerful than any corporation, and the only reason they think it tilts the other way is because we poor public servants are always looking for some fat private sector's payoff down the road. But I am NOT looking. And by the time they pull the strings to force me out it will be too late."

https://www.youtube.com/watch?v=A98vqgBsoxQ

In addition to fine, India is asking Google to open up.

well, EU claims in billions

I don't mind governments taking ad money even if they were outright stealing it, because if anything it puts pressure on companies not to deal with ads at all which would be a net benefit to society, productivity and mental health worldwide.

I like having the option of buying products that have nothing to do with ads - unfortunately in the current situation, everything has at least some ties to this industry, so effectively we currently don't have a choice regardless of whether we're willing to pay. This kind of pressure will hopefully change this.