I'm not saying anything about what I do or don't know about the meaning of i.e. vs e.g., I'm just saying stand in front of any mall in America and poll people as they go in:
(Q1) "Do you, even occasionally, ever use e.g. or i.e. when speaking or writing?" Almost all people will answer yes.
(Q2) "Can you correctly define these abbreviations and explain their correct usage?" 1 in 10 will answer correctly.
(Q3) You (the interviewer), use one or the other in a sentence, ask people to correctly paraphrase your meaning to see if, in spite of their lack of academic understanding, they are still perfectly capable of understanding you. 9 in 10 will answer correctly.
This, almost by definition, represents linguistic evolution. And that is ok. I would go so far as to argue that "academic level of English" should be rephrased as "academic style of English" and that that stye has zero relationship with any notion of "correctness" at all. Telling the 9/10 from Q2 that they are "wrong" is, again, very misguided and pretty jerky honestly.