There's a particular irony to this statement. Before adopting Wayland, Canonical tried to do their own thing with Mir[1]. Years later they gave up and reluctantly adopted Wayland. Their investment in Snap rhymes with this. Snap is an inferior competitor to Flatpak, and in the end it's likely the dust will settle for Snap the same way it did for Mir—in the dirt.
Canoncial as an organization has some serious NIH syndrome and they are putting "Linux on the Desktop" through a lot of unnecessary pain.