I work with antimicrobial resistance and phage therapy, and everyone keeps complaining that regulatory frameworks aren't adapting to our needs fast enough, there's no funding, etc. That's all true, because there's no urgent need to move faster.
COVID-19 came along and all those obstacles evaporated. If AMR actually killed 10M+ people a year, in Western / wealthy countries, you bet it would become an "urgent problem" real quick.
I consider these "urgent" problems "aspirationally urgent" in the same way that "we should probably eat less red meat and drink less alcohol and go to the gym more" kind of urgent. It's in the pile of things we should be doing... but we put off.
It's not "urgent" as in "step off of the train tracks or I'll get hit" kind of urgent.