Yes, for now. But what will these models look like in something like 5-10 more years?
Maybe it could create a new genre of literature that is tailored to the reader's interests.
When you replace 'catering to a certain audience by being good at doing something they want' with 'catering to a certain audience by being good at selling them something they don't want' then you have created a system in which supply and demand is no longer operating properly.