In more ancient times, the process control instead basically relied on "get your ingredients from this well/mine/whatever". So while we actually have a decent idea of what Greek fire is (it's a kind of napalm), we don't have any way of knowing what their actual source of naphtha was, so we don't know what the precise impurities that gave it its best kick were. (I'll also opine that there were probably several different formulas in use, and we may be ascribing properties of different kinds of Greek fire to the same one, which would mean that the search for "the" formula for Greek fire could only ever be a failure.)