Getting attention is hard. Ridiculously hard. Insanely, impossibly hard. I couldn't get a review from a single website. I submitted the app to dozens of review sites, food/drink blogs, and tech blogs and didn't get a single response. Actually, that's not true. I got responses from app review sites that wanted me to give them money in exchange for a review.
I made a trailer that has gotten 2,700 views (http://www.youtube.com/watch?v=Ctsk1QVs8OI). Almost all hits came from a video a friend and minor internet celebrity made for me. His video has 14,000 views. http://www.youtube.com/watch?v=rFn6eW2Kb0g
I fully admit my app is a niche app, but I think it's worth more than $420. Sites like Gizmodo have run "Best Cocktail Apps" and Apple regularly lists "Martha Stewart Cocktails" in Staff Favorites for iPad. It has approximately 12 total recipes but lots of high quality, high res images.