Are trendy startups harmful?

Have we? Or is it just the "trendy" thing to say right now?

I use Mint. I love Mint. I do want want Mint to tweet out my finances. Square is fantastic. I do not need it integrated into my Facebook account. I don't need or want Uber to broadcast where I'm travelling.

These are all concepts that can be entirely successful without social. The fact that everyone is so focused on social actually leads me to believe that you might stand out from the pack more by chasing an idea that rejects it.