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> The advertising potential is insane.

I doubt it.

When you chat you are focused on the interaction. Ads are a major disturbance in the flow.

When you browse facebook you are actively looking for stuff to read - ads fit in much better.

Mark claimed on the earnings call that their "pay to message a potential customer" ads on messenger are already bringing in a billion in revenue. They haven't even fully launched on whats app. While this incredibly annoying feature push people toward other messaging apps? Yes, but plenty of people will just deal with it.

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