Apples copywriters make everything the brand says sound smug.
e.g;
"iPad. Loveable. Drawable. Magical"
"iPhone 14 Pro. Pro. Beyond"
And now;
Apple Security Bounty. Upgraded.
"iPad. Loveable. Drawable. Magical"
"iPhone 14 Pro. Pro. Beyond"
And now;
Apple Security Bounty. Upgraded.
"You won't believe what's new in the iPad"
"Pros are jealous of these new iPhone features"
"5 new upgrades to Apple Security Bounty, and you won't believe number 2!"
It’s anything but lazy. You may not like the style, but it’s a very well-developed vocabulary and they’re extraordinarily diligent about making sure that they speak with one voice.
Imagine how operationally efficient their marketing group has to be as a point on the critical path of everything Apple does publicly.
I know what you mean. But I just think they're very proud of their work, ya know?
And for good reason too. Apple is in a league of its own in quality.
However, one reviewer said it was weird? Name the product, I’ll find someone who called it “weird.”
"No wireless. Less space than a Nomad. Lame."
If I were cmdrtaco I'd put in my will that this has to be the inscription on my gravestone.
Case in point: Airdrop. Super convenient when it works, doubly annoying when it doesn't.