1) Edit Button - already in production

2) "Absolute" free speech - not legally possible, and his tweet (https://twitter.com/elonmusk/status/1585619322239561728) indicated that he knows it's not palatable to advertisers either

3) Get rid of the bots - Either a) it's not that big of a problem or b) it's a big problem, but will greatly reduce the number of users and impressions used to drive advertising revenue

Plus, there's no clear growth plan as it's not an attractive platform for youth or young adults.

Of course, it's possible Elon moves mountains and turns it into a thriving business, but it's not clear at this point in time how that happens.