Advertisers force us to eat shite, that's the business model. Microtargetting means (relatively) micro budgets are all that's needed to reach particular audiences. In practice, it's all about finding the cheapest way to amplify, that's the business model of particular strains of politics.

Memes meant something before the internet, and rapid distribution on so called social media means well engineered strains will spread fast and far on small budgets; mostly others' energy.

There is nothing good about this. There are no upsides to some free speech being able to drown out other free speech. I wish people would read a tiny bit of literature on the subject and stop spreading that incorrect and harmful meme.