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What you're talking about though isn't just coming up with new ideas or even new products. It's replacing hundreds of billions in infrastructure wholesale.I'd put it differently: it's paying up hundreds of billions in infrastructure to have some sort of gain.
And which gain is that exactly?
I see a lot of "the world is dumb but I am smart" comments in this thread but I saw no one presenting any clear advantage or performance improvement claim about hypothetical replacements. I see a lot of "we need to rewrite things" comments but not a single case being made with a clear tradeoff being presented. Every single criticism of TCP/IP in this thread sounds like change for the sake of change, and changes that aren't even presented with tangible improvements in mind or a clear performance gain.
Wouldn't that explain why TCP is so prevalent, and no one in their right mind thinks of replacing it?