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Of course it offers him value, but Stephen King being on the platform is more valuable to Twitter than it is for King.

I wonder if that's actually true - if it is, King should go make his own Twitter-like thing.

I think King is better served by continuing to write and live his life.

I don't think it works that way?

When Oprah is seen dining at a restaurant, the restaurant gets more value from the PR than Oprah gets from the meal. That does not lead to the conclusion that she should go open a restaurant.

It really isn't. These people are stuck.

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