> I think at one point if people make dumb choices, they're screwed, can't do anything about it

I don't think that a single "dumb" choice should result in people being screwed. Especially if the "dumb" choice is not really a dumb choice, except for "this one particular scenario in which it's dumb", like pre-paid SIMs. Quite a convenient way to blame the party damaged by big corp's bad decisions.