Meta built an amazing, affordable product, but their brand is just so toxic that it’ll take a generational change before it can eventually recover its good will and people in developed countries trust it again.
It's not their brand per se that's the issue, but the fact that their headsets were bricks unless you had signed up for a Facebook account with all the issues that come with that, from privacy concerns to getting locked out seemingly on a whim: https://www.reddit.com/r/OculusQuest/comments/j22lmx/im_out_...
The response from Meta still leaves a lot to be desired: https://arstechnica.com/gaming/2022/07/quest-vr-has-traded-f...
Less important than Meta rehabbing their brand image would be them actually putting a stop to their user hostile behavior.