Companies that scaled up quickly in earlier days of the internet tend to treat their customers like trash.
Today, as they reach the limits of their growth (hard to grow when nearly every person on the planet has had an account with you or has one with a competitor), they will find that poor customer service comes back to bite them. Everyone will remember the time PayPal closed their account without warning, or the time AirBnB refused to refund them for the rodent feces and other unlivable conditions in their rental, or the nonsensical response from Google's "support" that ignored everything you sent them.
Populist take:
I would really love for some regulation and standardization of service usage agreements. We already know basically nobody actually reads them, despite the checkbox or button confirming it. Give us a summary with some popular icons or simplified lists.
I'd also love for some regulation around forced arbitration clauses. It should not be legal to waive your rights to remedy by trial any more than it is to waive your right to minimum wage.