Be Part of the Mozilla Labs Apps project
awesomeness.mozilla.org
awesomeness.mozilla.org
E.g., why should I have to buy Plants vs. Zombies 3 time - Steam on my desktop, App Store on my iPhone, and Xbox Live on my Xbox? An open app ecosystem would let me buy the game once directly from PopCap, or thru an open app store, and play the game on any web-connected device.