1. Easier to do ads as overlay on vid clips than 12 character content 2. User base is getting to trained to expect and WANT short vid clip content 3. Ease and reach of story telling via short vid clips 4. Move off of social graph to AI graph 5. Automated moderation but open where you can see what posts were moderated and why pertaining to the rules of the SM platform.
What we are seeing is the move to Social 2.0.
1. Mark Z has the problem of how to turn FB into instagram and AI graph @. Youtube has smaller problem of just adjusting their feed impl to AI graph 3. Twitter has the most work out of the three in that it's their full imp and infrastructure that has to change to get back to revelance.
True P2P has never ever won in the market of over almost 40 years. But people keep rehashing the same way of doing and structuring P2P both tech wise and business wise and losing.