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> hes lucky corporate brands and advertisers havent figured out they could start their own Mastodon instance for almost nothing

I think competitors would all start their own instances (Nike instance vs Adidas instance?), so you'd end up with a myriad of them eventually.

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That would be kind of awesome I think :).

It would be hilarious watching the infighting spread over various instances themselves that were infighting.

But companies don't want the "liability" (not necessarily legal liability, but appearances) - and they don't want @thenewh1tler@nike.mastadon or whatever doing unsightly things.

Companies wouldn't have open registration. They'd run it like any other corporate resource, integrated into their ldap/ad/sso solution and with a corporate policy for what their employees could do on it.

Ya know, like their email servers.

I mean, company blogs still exist, as empty and as dead as they've always been.

Yeah and for Nike I think that'd be true here too. But for, say, Wired? Probably more active/useful.

That's the biggest corporate comms use of Twitter anyways, outside "Twitter as support short line" which is honestly both incredibly obnoxious and really unfair to users not on Twitter so I think it's a good thing it might die.

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