Given that it already takes much explaining how to use it, 'choosing and instance', struggling to solve it's poor discoverability since a minute amount of Twitter users out of 200M+ have tried to move themselves, it means that you are already losing.
It is not 'early days' anymore. After 6 years of 'exoduses', Mastodon doesn't cut it as an 'alternative' and especially with the exact unchallenged reasons I've stated. It is not about getting manipulated by the current hype by the media, it is always about the retention afterwards that counts. Twitter is here to stay despite the 'current outrage' that the media is riding on.
Sorry to burst your (techie) bubble as hundreds of millions of non-technical people are still using Twitter and won't delete their accounts over something worse.