Ask HN: Employees personal brand – Threat or Weapon?

Hello Stranger,

Considering the current scenario where a majority of the employees in the team are aspiring to be creators in their niche, what do you think of it as a founder or recruiter?

In my 1st experience as a manager, management asked me to reject candidates who are more invested in their own thing stating they won't devote much time to their jobs and responsibilities.

Currently, I'm encountering job postings asking for candidates' social presence which makes me clueless whether the same is being asked as shortlisting criteria or rejection.

I would love to hear from you, what's your take on this?