81% of Americans believe the potential risks of companies collecting about them outweighs and benefits. 79% are very/somewhat concerned about how the data collected on them is used. The big issue 81% also believe that little or no control over the data collection. Interestingly not only do people also feel that the government will do nothing to hold companies accountable, they are also concerned about how the government is using their data.
Such results are demonstrated in every single survey. People are overwhelmingly concerned about how companies are using their data, but feel completely helpless.
[1] - https://www.pewresearch.org/internet/2019/11/15/americans-an...