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Apple is at least partly to blame here for stubbornly refusing to add paid upgrades to the app stores, despite developers calling for it for years.

Yes but devs usually leave the old version on the MAS and don't remove it entirely.

The risk here would presumably be people unwittingly purchasing an old version?

Neither way seems ideal though. I've seen some devs create a bundle as a way to do upgrade prices, but that's not perfect either.

And if taking 30% wasn't enough of an offense, they are now also stuffing search results of people looking for Affinity products with all kinds of ad crap. I can fully understand why they yanked their products from the Mac App Store and will happily purchase the suite directly from them.

Can you not download them from your purchases tab?

Also it appears the new v2 licensing approach does not support Family Purchases, which is a step backward in my view.