You sound like me, here's what I did. I switched over to educational/helpful and no clickbait. I started writing with the goal of explaining some problem I had and how i solved it. These were the worst performing I've ever had.

Then I went into reporting the news and trying to cut the exaggeration. These went bad and never did well.

then I reported the news adding to the exaggeration and these did ok. I get the problem of the mainstream media and their lies.

then I tried the 'lets create a rop 0day and display it' and then you get lawyers.

then I tried social engineering educational and the need to be ever vigilant. Tons of comments, mostly everyone hates you for tricking them with social engineering.

then I did a spotlight on some key awesome open source people and somehow this did great. I wasn't even expecting it to do well and they were super niche people.

then we got a web marketing person and I was taken off the job.