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You've never heard of the term "brownie points"? Are you from outside of the US?

I'm from the US and know the term. I was merely giving a first glance impression. This is all very relevant to conversion... Even on the homepage.

Perhaps the wording on the submit button is what's throwing me off. Something more explanatory like "View our gifts", etc. that would help drive the point home to the visitor about what clicking that button will actually do.

I agree with changing text on the button, "View gift selection" makes a lot of sense.

Brownie points come from the Girl Scouts (aka Brownies) and are associated with the stamps received for good deeds.

As far as I know brownie points and actual cake brownies have nothing in common.

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