Where are you losing people? If no one is clicking get started, address the homepage first. If people look at products but still don't buy, start with your products page.

1. Are you performing split testing on major components of your landing page?

"Increase your brownie points!" strikes me as awkward and mathematical (makes me think $browniePoints++). Ask a few friends in your target market to help you brainstorm.

2. I almost missed the arrows to see more products per category. Make them more prominent and switch the circles in the top right for page numbers.