But double the size of the car, and you have double the crumple zone.
An 18 wheeler is nigh invulnerable to hits by another car, even if both meet safety standards.
https://forum.miata.net/vb/showthread.php?t=758082
So you are correct that it is already the case to some extent.
I think the best defense for pedestrians, cyclists and even other cars is the design of our roads. Stroads are a great example of the worst possible outcome: deadly, fatal speeds, poor separation of different traffic flows and zero defense for pedestrians. Where there's conflicts of interests between cars and other users of the space we should be deferring to those other users, not letting cars fly through city streets at 30mph with naught but a bump of concrete protecting everyone else.
The latter includes the annoying seatbelt warning, that's why most (all?) cars sold in Europe have it.
I say this as a benefactor of the bigger-car-wins situation, as my father is still with me by virtue of being in the bigger car recently. It's selfish but it's also sensible if everyone else is going to be in a bigger car, and so I think it's something that could only be curtailed by regulation.
Let's take the late 60s, early 70s before the oil squeeze. Families were larger. More kids.
People would buy station wagons. Large, lots of seating.
But I think people would buy more what they needed, not just big "because".
Now I see modern families, with one or at best 2 kids, with huge SUVs.
Hmm.