Assuming the above doesn't help, there are a few sets of questions that should be answered.
Infrastructure and local support resources: - Will you be deploying hardware to their site or do they already have existing infrastructure?
- Do they have internal resources to maintain either scenario above?
- Will your support be limited to just to your software if they don't have internal hardware support?
- Does the app need to function "offline" from the internet?
- Do they have external users who will need access to the app?
Commercial: - Will your commercial arrangement be a typical Saas with a regular fee? Or they now expect to have perpetual ownership of a license?
- How will you protect your IP?
- Will they accept a lower SLA?