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> An unpopular opinion: there are too many other logos that look like the original logo. Some amalgamation of Latin words and a coat of arms.

The issue is not that it’s unpopular. That’s the actual University of Oxford coat of arms. The thing is 600 years old.

Should it be changed because every institution which wants to look somewhat respectable is copying Oxford?

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I love old books (first pressings, especially signed). There is a lot of character to them. Holding a century old book is a very satisfying experience, you get to own something very authentic, a piece of a bygone era.

However, I don't see a problem with people, artists, businesses, places updating their individual branding. To me it's a sign of a refreshed outlook, a new way to both see oneself and to present oneself to others. Clinging to the past because it's (a priori) old is not the right motivation.

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