On the checkout page, there is an $80/year option. I just didn't want to complicate the marketing page, but it seems like I should add the optional yearly pricing there.
nothing is overpriced if someone is willing to pay
I second this but at the same time the founder has a point. Since the average user can't create a blog with GH Pages or whatever else for free, he'll be willing to pay $8 for this product. The average customer won't be from the tech space and $8 would seem like "oh just $8 and I can have a personal website? easy!" so I'd say keep the price as is.
They're competing with WordPress which is much cheaper and more fully featured