Exactly. When I was a child, Lego held the patent on the plastic brick and therefore could sell bland collections of 4x2s at enormously inflated prices.
When the patent expired, the market was flooded with clone bricks at greatly reduced prices. Lego floundered a bit before figuring out their value was no longer technology but instead "brand recognition".
Since then Lego has been primarily a marketing-oriented company. In fact, "bricks" aren't even close to their main product anymore and only really exists as a branding element at this point.
It would be great if some Chinese company sold huge tubs of quality bricks for a penny each. But it's not going to be from Lego.
"People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. It is impossible indeed to prevent such meetings, by any law which either could be executed, or would be consistent with liberty and justice. But though the law cannot hinder people of the same trade from sometimes assembling together, it ought to do nothing to facilitate such assemblies; much less to render them necessary."
I was talking about fabricated demand, which I don't have a quote for because I don't have my notes or copies of Wealth of Nations or Theory of Moral Sentiments with me at the moment. But my basic argument, even if he didn't explicitly treat the subject, would be that fabricated demand is an accumulation of capital, thereby increasing national opulence, which Smith holds as the highest good.