I'll instead ask- what has Spotify actually done to stay competitive in streaming music since being founded in 2006? Apple has actually innovated in this space and frankly has a much stronger offering today despite launching 9 years later (higher stream quality, spatial audio, more money to artists, larger library). I won't claim Apple is perfect by any means, but Spotify really doesn't garner my sympathy either as the company who's chief "innovation" has been trying to snuff out independent podcasts and lobbying the EU for protectionism.