Except the consumer is drawn to the crypto-exchanges with significant "staking" rewards. Like Crypto.com or FTX.
When you're promising free money, you can't just sit on the money. You gotta lend it out to generate those staking rewards.
Now maybe, just _maybe_, the lending out of customer deposits could be a tightly regulated activity. Maybe regulations upon the types of securities that you lend to (ie: to AAA rated corporates), as well as maturity (ex: 1-week expiration or daily expiration).
Oh wait, that's a Money Market Fund. Add on FDIC insurance and you're now at a federally regulated savings account.