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@Wazoox Toyota joined this fun with their performance line 'TRD' (Toyota Racing Development) which they add in large letters to vehicles in the US, and which many enthusiasts of competing vehicle brands consider a good description of Toyota vehicle racing capability

Competitor enthusiasts? I have two Toyotas and think TRD is a stupid badge.

Toyota make terrific vehicles but their performance marketing is hilarious

I drove a taco terd for awhile. Not a bad little truck.

The worst part is that it's not just the name of a car, it's the entire EV sub-brand. So you have the Audi Turd, the Audi Q8 Turd, the Audi Q8 Turd Sportback the Audi Turd GT, and so on.

Unsurprisingly they don't seem to sell well in French-speaking countries :D

Maybe Ford Kuga, meaning "bubonic plague" in Slovenian.

Honda Fita

https://twitter.com/michal317/status/1554149869278953472?s=6...

> Honda Fita

Stretching a bit to fit a narrative?

There was never Honda Fita. In USA, that's Honda Fit, and in Europe the same car is called Honda Jazz.

The thread mentioned states that the name was changed to Jazz just before launch and that the problem with Fita was discovered pre-launch.