In sat-networks, well, MHz-POP doesn't matter that much, because, generally, every operator is licensed to operate in the whole country. As you mentioned, what really matters is (a) the bandwidth of their license allocation (e.g., Globalstar is 11.5 MHz), and (b) how efficiently can they reuse spectrum:
* how many beams can they land (# satellite x # beams / satellite)?
* how much freedom do they have to chunk bandwidth and allocate it to individual beams based on demand?
* what type of satellite are they using, bent-pipe or regenerative payload?
* how big are these beams?
* can they allocate resources dynamically or is everything fixed?
* how much power does the satellite have? how big are the terminal antennas? what kind of link-budget can they close?
In the end, the MHz/customer they can achieve depends on the answer to all these questions.