Was driving through snow in a plaid x on 22’s last night in Jackson, WY. I had 0° sleeping bag and everything with me but I was out of range and instantly saw the personal value in this for people
It wouldn't surprise me if there was as much value from this for people going off the road, breaking down, hitting a deer, etc. on some remote section of road--especially in cold (or very hot) weather--as there necessarily is for people hiking.