An amateur film student making an artistic film to tell a story is a lot different than Disney making $1.5 billion dollars on a single Avengers movie. Everything in the latter case is calculated. The parks will get new areas and rides, new merch will get created, video game partnerships, action figures and comic books, etc. That shifts the narrative from entertainment for the sake of entertainment towards revenue for the sake of revenue. I am not saying this is good or bad, but it is important to be able to see the distinction. Intention is important.