Twitter competitors are not other social media platforms, they are reality shows, for Twitter is 90% nade up of people dunking on each other, backstabbing and getting revenge. It attracts narcissist at every level ranging from people having millions of followers down to those who hangon to their 10k. Nobody uses Twitter to catch up with their friends or communicate.

It's the reason why the platform has failed to make money in the first place. If you add the character limit to what I said above, you get the worst possible format and environment for pushing commerce, which is the way these big platforms finance themselves.

People are constantly in fight or flight when they use Twitter, it's the opposite for Facebook, Instagram and now TikTok. Those are environments crafted to lubricate and push commerce/branding and it shows.