I've also worked at research organizations specifically touted as being highly independent with freedom to explore novel paths and the story is basically the same. Ultimately, someone somewhere holds the purse strings and conservatism kicks in. You at minimum need to spin your research to fit popular trend keyword language or make it apply to these areas.
Financial structures ultimately dictate the lack of support for novelty. Basically, novel research has freedom only when it's independently funded, which limits the scale of most novel research. No one wants to take risk, they want to market taking high risk while taking low risk and selling mediocrity. I think the fundamental underlying issue we have across multiple societies is that we no longer proportionately reward risk anymore and that's why people seek low risk everywhere. Taking high risk often has limited opportunity for reward, even if you are successful, so why bother? You'll net more success taking low risks and only fools take high risk.