>if only because some companies already made new plans, allocated their budget, and aren't about to tell some other company that they changed their mind because Musk said "sorry".

How is that 'partially irreversible' ... a bunch of companies paused ad-buys for this quarter or maybe even next year. If Twitter becomes viable next year, you think advertisers wouldn't come back, this year, or next, or year after that?

>Well, if he couldn't afford it before making things even worse, how is that not an existential crisis?

That is the existential crisis. Not the incompetence, the lack of ability to afford Twitter. That would have been the case even if the early Musk tenure wasn't so chaotic.