And all the above is very bad for commerce. Social media should be lubricants for commerce, that's how they make money. Or in Twitter case they dont.

Given all that, the only way to monetize twitter is to use it as leverage on political leaders and business leaders. This was most likely Musk plan, he then got out-framed by the Delaware courts and lost all his confidence to punch up, so he's punching down by abusing employees.